GUERRILLA CAMPAIGN REPLACES PARISIAN ADVERTISEMENTS WITH CLASSICAL WORKS OF ART
As if Paris didn’t already remind us every second that they are the cultural epicenter of France – Etienne Lavie might have sealed it as it’s guerrilla art CEO of culture. In the series OMG, Who Stole My Ads?, Lavie is replacing billboards and other advertisements with classical paintings like Delacroix’s Liberty Leading the People and Renoir’s La Lecture. It makes the rush into the subway, the stroll down to the coffeehouse a cultural experience. “It’s created accessibility, proving that art doesn’t have to exist in a gallery or museum to be successful – it can be anywhere and is for everyone.”
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*photos from Etienne’s site.